Apr 4, 2015

Syndication...

Radio as we know it has had the same format for ages.  However, one common theme has taken the industry by storm in recent years.  That is:  "Syndication"...or as others call it, "controlled programming".  Having a radio program is no longer bounded by the fact that the show becomes a syndicated one.  With the popularity of podcasts, a syndicated radio show is a click away.  Syndication guaranteed a radio show more commercials and better income.  Now, a popular podcast can do the same!

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