How to take your music profitability to the next level? Music (and its business) can be divided into some categories according to their money making schemes as follows:
The sales/downloads of tunes and albums, the sales of tickets for live shows, the royalties and licensing fees collected from the performance and composition sides, and "what most bands overlook...."
Merchandise! YES, Merchandise! Bands and artist do not realize that from the moment they choose a name, a logo, take pics, put up a fan page on facebook and twitter, and/or create a website, they are also creating THEIR OWN ONLINE STORE. And, as it happens with most acts, the selling of music merchandise turns up to be where most of the money comes from! Now, what kind of merchandise? Some examples could be: shirts, caps, sweaters, vinyls, personalized items (CD's, etc.), new musical gear, used musical gear, home recordings, videos, etc, etc, etc....
So, the next time that you feel down about your music being downloaded without the proper consideration, think that this is one of the most exciting and profitable times in the area of music merchandising!
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