Business Planning

Many business people have attempted to put in a concise manner the idea of what a business plan is.  Very few have done it in an educational way.  At the end of the day, for someone that may be entering a new industry, education on the subject of business planning should be at the forefront. 

One person that has followed a very educational approach due to his business planning method has been Guy Kawasaki.  His style comes from the many disciplines he comes from, but mainly from a psychological and sociological background.  Due to the fact that he was not a business major initially, and also rejected a family desire of becoming a lawyer, he went on to graduating with an MBA.  At the time of graduation, he started to work in the educational software industry.  He has written and spoken on business planning.  One of the key points he makes in his business plan methodology has been to stress the importance of the technical knowledge behind the plan.  According to Kawasaki, it is extremely important to know your craft and industry well before you begin to plan.

Another individual worth investigating when it comes to business planning is a person that has written not so much about planning but rather about fear.  His name is JonAcuff, and he has made it a point to set great foundations for those of us needing a push in order to pursue our enterprise.  He has written extensively about the cycle that one should take (and retake), beginning with the end in mind.  He recently admitted to being a writer first and foremost.  One of the key points he talks about when getting into the planning of businesses is to first of all, kick fear in the face.  He stresses the fact of preparing the ground in order to bring the least apprehension and pre-suggestion to the table.  Mr. Acuff considers having a productive attitude as a ground rule before starting any business plan.