Online music distribution can become a complicated issue. With so many companies that want your business, it is YOUR business to research and make the best decision. After all, the online distribution platform could mean making a significant breakthrough in your industry. Here is a great chart that will begin to explain most of the general options out there. Ari's Take (another great music biz blog) also offers a comparison.
Traditional music distribution had a lot to do with physical companies and physical products. These came in traditional formats. However, although some of those same formats are making a great comeback, the platform from which to distribute these is still being dominated by online distribution companies.
Therefore, how to make not a just a good, but a great decision when choosing your online music distribution company? Well, keeping all things equal will help. Let’s explain this. Many of the online distribution companies will sell you additional services that will sound out of this world for one of 2 things: a bigger piece of your royalty OR a great price. If you really think about it, for a new artist, a bigger piece of the sale will not mean much realistically speaking, unless you are selling high numbers. The other part about offering the extra services for a great price is the same as buying something just because it is on special pricing.
The most effective way will be to sign with an online music distributor that will hurt your pocket the least not only in the long term, but most importantly, the short term. Our lives run on budgets! Your music career should run on a budget as well. Even if you have the money to purchase the extra services, you should invest wisely into other parts of your business. Perhaps you may need more gear, legal advice, or simply a better online advertising campaign. Rather than spending your resources on something that should be provided at a basic level, you must deviate your financial attention toward other services that will help your music get notoriety.
Here is a great video that may help you decide on a particular distributor. This is specifically a CD Baby review:
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