Business plan development (post #2)

According to the business planning experts chosen on blog post #1 (the blog post right before this one), they both coincide on a very specific way of making business.  This way of making business is called: network marketing infrastructure.  Here is a brief list of some of the biggest network marketing companies.  Social media could be said to have exploited the idea of network marketing as an infrastructure, and companies that have been around in network marketing for years such as Amway have been able to use this technique very effectively.

Some of the changes that I will be making to the business plan of my own company will be the way in which my company sees its marketing.  Just like Robert Kiyosaki mentions, network marketing should be the way of the future for several industries.  Although, the music industry is gravitating toward it slowly, it seem like there is a greater return when network-marketing techniques are used.  Therefore, my marketing plan will be changing quite a bit, focusing more on the merchandising and retailing of the add on products in order to maximize revenue for artists.

From Jon Acuff I learned that although I may be new in an industry, the people that one surrounds one self with are crucial.  This has proven true in the composition of the financial statements produced for the business plan development class.  I realized that there was another thing that needed to change.  Looking at the assignment, I noticed that there was plenty of room for budgeting “HR” related costs.  I realized that my plan had to change from being the “one man show” to delegating.  This will definitely change my approach.

Well, those are some of the things that I learned and reviewed in class this past month, as well as some of the changes I will make.  My business plan will change its marketing focus, and its cost allocation with respect to employees. 

Thanks for reading,

Jonatan Perez