Dec 15, 2013

You Could be Selling next to an Ex-Beatle!!!


The Impact of Online Music Distribution on Indie Musicians…

Can you remember the days where a record deal was practically the only way to decently survive in an industry?  It seemed like the big fish always ate the little one!

However, the case is now that IF one is not on the indie side of things, one may not hold in an ever-changing industry.  It turned out that the majors did not survive the change that so drastically took over like a super sonic storm.  Typically, artist development or project development happened almost always in these 4 stages:  Production, Promotion, Pressing, and Distribution.

The Production side of things got so affordable, that now days, artists can literally make in a matter of hours “industry standard” productions straight out of their laptops or even iPhones.  The Promotional side of the business still exists but at a more “marketing” level.  The third, the Pressing has gone digital or simply put affordable.

Now, the Distribution side of things has really taken the music business by storm.  How?  Well, the aggregate distributors that exist today in the online world have can also translate into distributing physical copies.  Distributors have become the “one-stop-shop” department for any band/artist.  Great services from companies like CD Baby and Tune Core have made all this happen. 

They show you all the steps needed in order to succeed at self-promoting, and distributing your songs to the major online and physical shelves.  You could be selling your music next an ex-Beatle!

Therefore, before making the assumption that the majors had it all when they were the all in one, think again.  With the new way of digitally and physically distributing your music, you may be very well ahead of the game any record deal may offer.  Ultimately, the only other thing a record company may offer is the start up capital to record and produce your music.  However, there are alternatives to that issue, and we will talk about that in our next blog post.

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