One of the most successful ways of finding success in the music business as an artist is by growing an audience. This could lead into publishing, merchandising, and over all revenue for the artist or band.
YouTube has proven to be the streaming king of kings! More than ever YouTube has become the place "to go to" in search of new music OR old favorites. So, make the best use of the following strategy...
Set up a YouTube channel for yourself or band, and begin to grow an audience....sounds easy? Not so if you go about it the right way. Which is the right way? Making original music, working hard in the studio, writing and rewriting material until late hours, finding inspiration, etc, etc, etc...
So in order for it to get easier...what do you do? You cover all time favorites in your channel. As long as you specify that you are simply covering the song and not collecting any royalties on it, then you should be in the clear. The people that go searching for a specific song will see that there are others covering it, and as the saying goes: curiosity killed the cat!
It is too tempting to pass by your favorite tune being covered by a decent unknown band. It is the whole concept of the new underdog. This way, you will grow numbers in your channel and be able to have others subscribe to it. God forbid your video goes viral!!! This will create a whole other issue (good issue that is!!!).
So, take advantage of the popularity of others and also of the music that may have even inspired you to pick up the 6 string or the flute, and make every effort to perform a very original cover of it. You will be amazed at how your name will start to get noticed on one of the world's most powerful social media platforms.
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