The marketing department in a company takes care of too many things to mention. However, when you get more specific into the breakdown of what they do it all comes down to educating the customer on the product or service offered via advertising, public relations, etc, etc, etc...
Benefits in outsourcing your music marketing needs go exactly in that this will be a company that will take care of all of your music marketing needs. As the web is filled with lots and lots of companies that boast from offering the best of the best, I, AS A MUSICIAN, have found a great resource for your music marketing needs.
CyberPR at http://cyberprmusic.com/ has been in the forefront of the music marketing business offering, in my opinion, a proven method for musicians to launch and keep their careers going in all of their many aspects of marketing.
Founder Ariel Hyatt's new book "Music Success in 9 Weeks" (site found here at http://musicsuccessinnineweeks.com/), could be the bible in an industry where information on the topic seems to blend well with business theory and little with music marketing practicality.
Keep playing, but get your career in gear as well!
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